Saturday 8 December 2012

Promotional Videos

Promotional Videos Details
In 1926, with the arrival of "talkies" many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series.[citation needed] Shorts were typically six minutes in duration, and featured Art Deco-style animations and backgrounds combined with film of the performer singing.

Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball", which is similar to a modern karaoke machine. The sing along concept is still used today, especially with younger audiences such as High School Musical. Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Warner Brothers also produced the cartoon "Three Pigs in a Polka", set to Johannes Brahms' Hungarian Dances. This film actually included many elements to the Walt Disney version of the Three Little Pigs, such as the pigs playing a violin and a piccolo. Live action musical shorts, featuring such popular performers as Cab Calloway, were also distributed to theaters.

Blues singer Bessie Smith appeared in a two-reel short film called St. Louis Blues (1929) featuring a dramatized performance of the hit song. Numerous other musicians appeared in short musical subjects during this period. Later, in the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film Lookout Sister. These films were, according to music historian Donald Clarke, the "ancestors" of music video.[4]

Another early form of music video were one-song films called "promotional clips" made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand, made for playing. Thousands of "soundies" were made, mostly of jazz musicians, but also of torch singers, comedians, and dancers. Before the soundie, even dramatic movies typically had a musical interval, but the soundie put the music in the forefront; virtually all known jazz performers appeared in soundie shorts. The Panoram jukebox with eight three-minute soundies were popular in taverns and night spots, but the fad faded during World War II.
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1 comment:

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