Saturday 8 December 2012

Sales Promotion

Sales Promotion Details
The role of a sales promotion account executive is similar to that of a marketing executive; however, these guys focus on a very specific form of promotional marketing.Essentially, sales promotion account executives design and plan marketing strategies which focus on things like incentive schemes, free gifts, contests and discount coupons. They might also produce banners and displays and use various digital media channels to target specific consumers.Sales promotion executives tend to be employed directly by companies in the retail industry or by marketing agencies that handle multiple client accounts simultaneously.If you enter this profession, you’ll be liaising with your clients to understand their wants and needs, conducting market research, conjuring up ideas, discussing strategies with your colleagues and then presenting your innovative ideas back to the end client. You may have budget control and project management responsibilities as you progress into more senior positions.
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1 comment:

  1. Very well written article, you have listed almost all the important points related to the topic sales promotion. thanks a lot for the comprehensive post.
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