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The 'grocery coupons' have the advantage of being usable with most retailers and not with only one brand or store. As the other types of coupons, grocery coupons are intended for people who are willing to save money when purchasing groceries but also to direct people towards buying a new type of product which normally will not have as many buyers as with the grocery coupons. They may also be used to increase the sales of a certain newspaper for example, as many people who have discovered the savings they can realize with these coupons, tend to buy more than just one copy of that newspaper or magazine.

Some grocery stores double the value of a grocery coupon as an incentive to bring customers into their stores. Additionally, stores might hold special events where they will double or triple coupon values on certain days or weeks. Whether or not a specific grocery chain will double or triple them, usually depends on the original coupon value.[6]

Grocery coupons actually come in two different types, store specific coupons and manufacturing coupons. A store specific coupon may only be used in one locations. Major retailers, such as Target offer printable coupons for their store only. [7] Other coupons are issued by the manufacturer of the product in question, and can be used at any store that carries that product. [8]

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