Promotional Ideas Details
Every company and many FLOSS projects have optional broadcast mailing lists or newsletters they use to keep their customers informed and interested in what they are working one.One example is Miro. After downloading, they ask you to join the updates list and send occasional reminder emails with tips and upgrade suggestions to this broadcast list. For example, see their signup page: http://www.getmiro.com/download/for-osx/ This list needs good, regular, end-user content in nicely formatted HTML emails.
I (Ben) contacted a developer who built a similar system recently, and this is how he did it: "We've been using MailChimp for a while now to handle all our email campaigns (http://mailchimp.com). The weekly update [emails] are actually RSS-driven campaigns. MailChimp essentially lets us setup an email template and then build a campaign that will be sent at regular intervals that simply automagically pulls whatever content was published in an RSS feed since the last campaign was sent. It's really handy because it's all automated. We then do separate campaigns as well that we custom design and build and send out (meaning that are not RSS-driven) as well... BTW - there is a great MailChimp module for Drupal as well that makes it easy to do things like add a signup option for one of your MailChimp mailing lists on user registration forms and stuff like that."
I (Ben) contacted a developer who built a similar system recently, and this is how he did it: "We've been using MailChimp for a while now to handle all our email campaigns (http://mailchimp.com). The weekly update [emails] are actually RSS-driven campaigns. MailChimp essentially lets us setup an email template and then build a campaign that will be sent at regular intervals that simply automagically pulls whatever content was published in an RSS feed since the last campaign was sent. It's really handy because it's all automated. We then do separate campaigns as well that we custom design and build and send out (meaning that are not RSS-driven) as well... BTW - there is a great MailChimp module for Drupal as well that makes it easy to do things like add a signup option for one of your MailChimp mailing lists on user registration forms and stuff like that."
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