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Outside of online promotion, companies still try to use effective techniques of physical product promotion in stores or on the street. To attract consumer attention, companies try to use bright, attractive displays depicting excitement, relaxation, or happiness. The strategy behind promoting a product affectively is knowing who your target audience is and what appeals to them.

The colors you choose to incorporate in your in-store ads or product packages will need to be well planned in accordance to your audience. Using colors like yellow and orange provoke excitement in the consumer; colors like blue and green establish trust, cleanliness, and calmness; red is a unique color in that it can provoke a sense of warning and danger but also at the same time, draw attention away from any other color.

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