Cheap Promotional Products Details
Outside of online promotion, companies still try to use effective techniques of physical product promotion in stores or on the street. To attract consumer attention, companies try to use bright, attractive displays depicting excitement, relaxation, or happiness. The strategy behind promoting a product affectively is knowing who your target audience is and what appeals to them.
The colors you choose to incorporate in your in-store ads or product packages will need to be well planned in accordance to your audience. Using colors like yellow and orange provoke excitement in the consumer; colors like blue and green establish trust, cleanliness, and calmness; red is a unique color in that it can provoke a sense of warning and danger but also at the same time, draw attention away from any other color.
A few examples of color and product relation would be a cleaner product using green on their package or advertisement to ensure the customer that the product they are buying will successfully meet their needs. Another example would be a water bottle distributor using blue on their labels to promote freshness and ensure the consumer that the water they are drinking is of the purest nature. Along with certain color choices, many companies strategically plan how and where their products will be arranged in the stores. For instance, many consumers who enter grocery stores are not specifically looking for chewing gum. Many chewing gum manufacturers position their products at the checkout lines where customers are more likely just to grab the gum because the wrapper looks attractive and it’s convenient seeing that the checkout process has already begun.
Now of course most products can be found on different shelves throughout the store and heavily rely on their packaging to attract the consumer’s attention. For example, many personal health product companies use very elaborate eye-catching designs on their packages to draw the customer’s attention away from the other personal health products that may be on the same shelf or at the same eye level. As mentioned before, colors on the packaging play a very important role in this circumstance simply because you usually have so any choices to choose from when shopping for personal health items.
Over the past ten years the physical product promotion aspect of marketing has become less and less important to consumers seeing that many individuals spend most of their time watching TV or surfing the web. However, this is not to say that companies are investing any small amount of money into the research and development of effective physical product promotion, the construction of their product packages and advertisements are still of the utmost importance.
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
Cheap Promotional Products
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