Keyword

Keyword Details

The keyword’s status appears near the top of the Keyword Details page, showing the keyword’s current status information and whether or not the keyword is active. Next to this status information is a button that you can click to take action on the current status. For more information on statuses, refer to the Statuses topic.
Note: If a keyword or its parent ad group or campaign is not active, then the title in the breadcrumb (the navigation path below the tabs at the top of the screen) appears in red text and the page background appears grayed out.
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